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DBSpectrum

Customer Intelligence & CRM Technology Studio

Beyond CRM.

We Engineer Customer Growth.

We design and build the systems that acquire, understand and keep your customers — CRM strategy, automation, AI and custom software as one architecture. Every project is led by the architect who designs it.

Book a callSee what we've built
customer data → insight
EventsSessionsTransactionsSupportCampaignsSegmentsJourneysPredictionsDashboards
in CRM and marketing technology
15+years
CRM HQ — covering the entire customer lifecycle
1platform
one connected architecture
6CRM disciplines
reached across gaming, fintech and enterprise projects
Millionsof users

Compatible with platforms your business runs

  • Microsoft
  • Azure
  • AWS
  • Google Cloud
  • Salesforce
  • HubSpot
  • OpenAI
  • Stripe

Most CRM problems are integration problems.

Companies rarely fail because they bought the wrong tool. They fail because six right tools were bought separately and never designed to work together.

  • The usual wayStrategy from one agency, the build from another
    With DBSpectrumOne architect from strategy through deployment
  • The usual waySix tools, none of them talking to each other
    With DBSpectrumOne architecture, designed to connect
  • The usual wayManual campaign work, every single week
    With DBSpectrumBehavioural automation that runs without you
  • The usual wayReporting you assemble by hand each month
    With DBSpectrumDashboards that answer the question directly
  • The usual wayAn account manager relaying your questions
    With DBSpectrumDirect access to the person building it

What we do

Six disciplines, designed as one system.

Most studios sell one of these. The value is in how they connect — a journey map is worth little without the automation to run it, and automation is worth little without the data to aim it.

Design & Creative

And the creative the system runs on.

A lifecycle programme needs assets. A campaign needs a landing page. These come from the same studio that builds the system, so there is no separate vendor to brief and no gap between the design and the thing it runs inside.

Software we've shipped

We don't just specify systems. We build and run them.

CRM HQ and GuestHub are live platforms, not concepts. A studio that ships its own products knows what shipping actually costs.

  • CRM HQ

    Live

    The operating system for CRM teams

    Campaign planning, a searchable knowledge base, an AI assistant, audience insights and reporting in one place — built because the alternative was six browser tabs and a spreadsheet.

    • Campaign planning
    • Knowledge base
    • AI assistant
    • Audience insights
    Explore CRM HQRequest a demo

  • GuestHub

    Live

    Digital concierge for hospitality

    Guests scan a QR code and can order, book, request and pay without an app, and without waiting at a desk.

    • QR experience
    • Ordering
    • Bookings
    • Payments
    Explore GuestHubRequest a demo

On the roadmap

Join a waitlist

Four products in development, each solving a problem we hit repeatedly in client work. Join the waitlist and you'll hear when there's something real to show.

Where we work

Different sectors, the same underlying problem.

A hotel's guest journey and a gaming studio's player lifecycle are the same architecture with different vocabulary. Sector experience is what stops you paying to teach your agency your business.

How it works

Seven stages. No surprises.

  1. 01

    Discover

    Workshops, audit, and an honest read on what's actually broken.

  2. 02

    Architect

    The system design — data, tools, integrations — agreed before anyone builds.

  3. 03

    Design

    Interfaces and journeys, reviewed against the architecture.

  4. 04

    Develop

    Built in stages you can see, not revealed at the end.

  5. 05

    Deploy

    Migration, testing, deliverability and go-live.

  6. 06

    Optimise

    Measure what happened, then change what didn't work.

  7. 07

    Grow

    Expand the system as the business changes.

Evidence

Two things we built, and three ways we'd approach yours.

What working with us is actually like.

  • You work with the architect

    The person who scopes your system builds it. No account layer, no handover to juniors learning on your budget.

  • You own everything

    Code, data, accounts and documentation are yours. If you leave, nothing is held hostage.

  • Fixed scope, staged delivery

    Agreed scope and price per stage. You see working software at each one, not a reveal at the end.

  • If it isn't working, we say so

    Including when the honest answer is that you don't need the thing you asked for.

Questions people actually ask.

Let's build better customer experiences.

One call, 30 minutes, no pitch deck. Bring the problem you haven't been able to solve.

Book a call

or email [email protected]